TCL白家電事業部即TCL家用電器（合肥）有限公司，是TCL家電產業集團旗下支柱產業之一，成立于1998年。承接TCL品牌冰箱、洗衣機、冰柜的研制、生產和銷售服務工作。TCL白家電事業部自成立以來，始終堅持從不同的維度不斷提升自身實力。TCL冰箱洗衣機通過創新的設計和技術讓科技有溫度，用生活去創意，為消費者的家居生活解決各方面的問題，讓用戶用創意去生活，為家庭生活帶來更智能關愛和無限感動！在冰箱、洗衣機的產品中，不斷融入更為人性化、貼近用戶的科技功能，為用戶提供極致體驗的產品與服務，讓生活更精彩！
TCL冰箱洗衣機從創建開始就把良好的市場競爭戰略作為整個產品戰略的一個很重要方面，目前在全國成立30個產品管理中心、近200個經營區域，在中國市場已擁有20000余家銷售網點，并配備一千多人的優秀營銷團隊，組成了覆蓋全國的專業營銷體系。在中國家電企業中，TCL冰箱洗衣機躋身高端家電產業之列，并在全國獲得了極大的市場份額，贏得了空前的市場信譽。
TCL White Household electrical appliance Division thatis TCL Home Appliances (Hefei) Co., Ltd. is one of TCLHousehold Appliance Industry Group's pillar industries,which was established in 1998. It focuses on the creation,producing and sales service of TCL's refrigerators, washingmachines, and freezers. Since its establishment , TCL WhiteHousehold ElectricalAppliance Division adheres to enhancetheir own capacity constantly from different dimensions. TCLRefrigerator and Washing Machine makes the technologywarm and creating from real life through innovative designand technology, it aims to solve problems in every aspectsof home life for customers, which allow them to live withoriginality, and bring a more intelligent, caring and infinitetouching feeling for their family! The company intergratesmore humanized and close to daily life technologies to itsrefrigerator and washing machine products, that provides
consemers ultimate experience of products and services tomake life more amazing!Since its foundation, TCL white goods division has takenexcellent market competition strategy as one important aspectof its entire product strategy. Up to now, TCL white goodsdivision possesses 30 product management centers, nearly200 business areas, more than 20,000 sales network all overChina. TCL white goods division has built outstanding salesand marketing teams with more than 1000 members, andestablished a sales and marketing system covering the wholeChina. Among China home appliance manufacturers, TCLwhite goods division has ascended into the row of high-endhome appliance industry, and won enormous market share,as well as unprecedented market reputation in China.
