統帥是海爾集團繼海爾、卡薩帝之后的第三個子品牌，是海爾集 團統帥是海爾集團繼海爾、卡薩帝之后的第三個子品牌，是海爾集團在互聯網時代背景下推出的定制家電品牌。1998年，統帥品牌作為海外行銷平臺出口歐洲市場，2008年轉入國內市場，并于2011年，以“定制家電”品牌定位全新亮相。
統帥電器通過虛實融合模式：互聯網快速獲取用戶個性化需求，依托海爾的技術研發優勢，及虛網、營銷網、物流網、服務網優勢，保證產品生產、整套服務的及時和完善性，為用戶打造年輕、時尚、品質、適用的家電產品。18年來，統帥電器用七星級的服務征服了2000多萬忠實粉絲，品牌覆蓋2576個地區，在各品類家電產品都有明星產品，并推出“hellokitty”、“多啦A夢” 定制系列產品。獲得“2012先驅中國年度創新品牌獎”等30余項行業大獎。2016年，通過帥電器品牌價值達到156.59億元。在互聯網時代背景下推出的定制家電品牌。1998年，統帥品牌作為海外行銷平臺出口歐洲市場，2008年轉入國內市場，并于2011年，以“定制家電”品牌定位全新亮相。
Leader is the third brand after Haier & Cassarte which allbelongs to Haier Group. It is put forward as a customizedhouse appliance brand against the background of internetera. In 1998, Leader started to export to European market asan overseas sales platform, and turned back into domesticmarket in 2008 and in 2011, it came into the market in a newappearance positioning as “customized appliance”.The integration mode of Leader’s entity-cyber is elaboratedas follows: after internet fast grasp the consumers’demandand based on Haier technical R&D advantages as well asthe advantages of cyber-network, sales network, logisticsnetwork and service network, Leader is able to developyoung, fashionable, qualified and suitable homeappliancesfor its customers. Leader won over 20million fans with itsseven-star service within 18 years, and the brand covers2567 areas. It owns star product for each product line;moreover, it put forward famous customized series of product,such as Hellokitty and Doraemen. Leader has won over 30awards in its industry including The Annual Pioneer of ChinaInnovation Brand in 2012. In 2016, Leader’s brand valuereached 15.659 billion Yuan.
